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・ Top-down and bottom-up design
・ Top-down parsing
・ Top-down parsing language
・ Top-down proteomics
・ Top-earning Filipino celebrities
・ Top-end Dtella
・ Top-hat filter
・ Top-hat transform
・ Top-Kara-Agach
・ Top-left lighting
・ Top-level domain
・ Top-lit updraft gasifier
・ Top-nodes algorithm
・ Top-Notch Comics
・ Top-Notch Magazine
Top-of-mind awareness
・ Top-of-the-World, Arizona
・ Top-rated United States television programs by season
・ Top-rated United States television programs of 1950–51
・ Top-rated United States television programs of 1951–52
・ Top-rated United States television programs of 1952–53
・ Top-rated United States television programs of 1953–54
・ Top-rated United States television programs of 1954–55
・ Top-rated United States television programs of 1955–56
・ Top-rated United States television programs of 1956–57
・ Top-rated United States television programs of 1957–58
・ Top-rated United States television programs of 1958–59
・ Top-rated United States television programs of 1959–60
・ Top-rated United States television programs of 1960–61
・ Top-rated United States television programs of 1961–62


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Top-of-mind awareness : ウィキペディア英語版
Top-of-mind awareness
Top-of-mind awareness (TOMA) is a brand or specific product coming first in customers' minds when thinking of a particular industry.〔(''7 Publicity Myths That Can Hurt Your Business'' by Pam Lontos, published in ''Exchange Magazine'' ), retrieved on March 26, 2012〕
Companies attempt to build brand awareness through media exposure on channels such as internet, radio, newspapers, television, magazines, and social media.
In a survey of nearly 200 senior marketing managers, 50% responded that they found the "top of mind" metric very useful.〔Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0137058292. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoing (Common Language in Marketing Project ).〕
== Purpose ==

''Top of mind awareness'' is a way to measure how well brands rank in the minds of consumers.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Top-of-mind awareness」の詳細全文を読む



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